Niche Website in Publishing Industry
Niche websites are often created by people who are passionate about a certain topic, or hobby - such as fossicking for semi-precious stones.
These websites typically have a limited audience, but can become extremely popular amongst people who share that particular interest.
A niche site can also target an industry vertical, which could translate into a thriving commercial site which more accurately or comprehensively meets the needs of particular groups of web users.
Niche websites are sometimes employed to 'drill down' to a narrow part of a larger commercial area - such as a site which only carries detailed information about a specific holiday location. Instead of having a large, busy site that has a directory and bookings for a large number of holiday destinations (or holiday destinations within a country or even worldwide) - a niche holiday site might centre solely on one location.
Why would anyone make a site like this?
One compelling reason might be that with so many pages of good, detailed information about this single destination, it stands a good chance of coming up in the search engine results. And when the person lands on the site, their needs might be met better than with the content of a more general site related to that industry - which can translate into more conversions.
About the Author:
Marisol Diaz is a free spirited entrepreneur and business owner committed to helping individuals discover personal and financial freedom through infopreneurship, online business, web-based business, information based and membership sites. If you would like to learn more about setting up a membership site, contact me and also visit:
www.hinenimedia.membersite.org
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