Corporate Identity, Branding and Logo

Branding is the most important thing that you can do for your business.

Learn and use creative design ideas and strategic thinking to guarantee effective brand communications and sales at every consumer touch point when you use your brand or logo. If you are a business owner or you are in business you need one. Whether on your corporate identity, on your product packaging, in your retail environment, or on your website you need one too, make Hineni Media your strategic design partner.


A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies!


The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

The objectives that a good brand will achieve include:

Delivers the message clearly
Confirms your credibility
Connects your target prospects emotionally
Motivates the buyer
Concretes User Loyalty

Firms have recognised the power of brands for many years. One of the most fertile periods for their creation was the 1880s and 1890s, when the names of both Kodak and Kellogg first appeared in shop windows. Their inventors stumbled across a fact not fully recognised until much later: that two of the most powerful elements in a product’s name are the guttural sound (and especially the “k” sound) and alliteration (repetition of the same consonant). Think of Pepsi and Coke; Marmite and Google.

The confidence that consumers gain from a well-known brand is particularly useful when they do not have enough information to make wise choices about goods and services. Thus western travellers seek out global brand names when buying drinks and cigarettes, for example, in far-flung corners of the earth. And online shoppers, uncomfortable with the multitude of choices presented to them, often revert to familiar brands. Make Hineni Media your strategic design partner.


Need more? this is helpful blog:
http://www.smallbusinessbranding.com/