Developing a website: better content or better Graphics?

In this internet-savvy world, websites are becoming the face of your organization and increasingly gaining the importance over several other non-electronic items.

Take these important tips:

The best way to design a site is to start with just the words and links. Then add the artwork in black and white to ensure layout etc works. Add the color last. Never start designing a site with what it looks like, start with what it will say.

Make sure that the design process includes best practices such as a content audit and content strategy, wireframing (the outline or layout of each page before any visual design is applied) and site structure, ensuring that each audience has an engaging and seamless experience on the site, quickly finding the information that is relevant to them.

I believe, that Content has been the King for any kind of expression, be it electronic or non-electronic. But, in the past couple of years, the importance of Presentation has gained the ground. This point demands your Graphics to be beautiful and eye-catchy. So, today, we require a combination of Graphics and Content into something called as Graphical Content.

How do you make the balance between CONTENT and GRAPHICS in your website?

Use Balance, which is the most important factor, can be achieved by keeping the best quality Content with suitably placed and masterfully crafted Graphics. This is because, anyone who visits your website will first be exposed to your Graphics and the way of presentation. Afterwards, he will move on to the actual content. Though, I agree that after this initial look up, he would be interested in going through the content of your website. So, you should concentrate on providing that initial feel to the visitor by your Superb Graphics and than concentrate on your Content, because after this, what matters is the Content. However, you can embed appropriate Graphics into your Content as and when you feel necessary

Graphics are essential if you're selling products, in which case you want 3 images per product. Graphics are important if the topic is visual - like a picture or a video. But in terms of general design principles, the less artwork the better.

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