Our guides, workbooks, tutorials and courses

Starting a Information Based Business

Guides, workbooks, tutorials and courses

Finally — an online content course and a club designed to help you through the process of starting and running an independent information-based business.

By subscribing to this content, you’ll be prepared to:

•Describe information based business, including what information professionals do, what people information consultants, who hires them and why, and what the main knowledge-based enteprises markets are
•Assess your consulting and entrepreneurship potential and generate ideas for a information-based business
•Evaluate options for starting an information based business, including ways to transition, options for business structures and factors to consider in choosing a business structure
•Analyze your market, including profiling and understanding target customers, mapping your services to those customers, identifying competitors, weighing your business against the competition’s, analyzing industry trends and choosing a niche
•Determine your financing needs, including considering whether you need credit and qualifying for credit
•Explore self employed, freelance contractors, independent business owner and small/medium business management considerations, such as understanding rules and regulations in your region/profession, understanding insurance options and hiring professional services for your business (accounting, lawyer, etc)
•Promote your business and find clients by discovering what to include in a marketing plan, planning your own marketing and learning how to find work
•Strengthen your sales skills, in areas such as finding prospects, generating leads, qualifying leads, finding a fit, making a proposal and asking for the sale and closing the deal.

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