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January 06, 2008

Faith based Enterprises

Lately there is a growing interest in faith based products.

Wal-Mart has always carried some faith products, mainly stationery, books and music, but this is the first line of toys with a faith theme, Ms. O'Brien said.

"I think there is an interest in faith-based toys and we are testing it in our stores."
“Ii like to tell people that I’m not all that smart but I serve a God that is,” says Gary Heavin, founder of Curves fitness clubs for women. Heavin has grown his faith-based business to 9,000 franchises in 31 countries — serving women of all religions.

Wal-Mart said Tuesday it will test sales in some stores of biblical action figures whose makers say they are aimed at Christian parents who prefer their children play with Samson, David or Noah rather than with a comic book character or Bratz doll.
Wal-Mart Stores Inc. spokeswoman Melissa O'Brien said the toys made by One2believe, a Valencia, Calif., company, will be offered in 425 of Wal-Mart's 3,376 discount stores and Supercenters.

"Reminders of Faith", a Christian scrapbooking company, offers a set of "Peace tags" to decorate scrapbook pages with this important message of the season and "Biblical Impressions", which calls itself a rubber stamping ministry, offers a large variety of rubber stamps featuring Christmas-appropriate Bible verses. If your favorite scrapper isn't Christian, don't fear: Adherents of several other faiths have paved their own way in the country's scrapbooking craze. Ruth's Jewish Stamps offers a wide variety of unique Hanukkah-themed and other Judaic stamps.

For these companies, faith pays both professional and personal dividends.

More on the Web:
http://www.faithfonewireless.com/

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