Before a Facebook marketing campaign

Before you can design a real strategy, you need to know what tools you have at your disposal:

Profile - Your Facebook hub of sorts. All of your public information is displayed on your profile, and it is also a means of communication by way of a bulletin board type feature called "The Wall."

Status Updates - Your space to share what you are doing and how you feel - in real time.

Friends - Your network of contacts on Facebook.

Network - Your physical locale and/or institutions that you are affiliated with.

Inbox - Your Facebook utility for receiving private messages.

News Feed - An (almost) real time updates on the activity of your friends.

Applications - Add-on features and plug-ins that personalize your Facebook profile and enrich your interactive experience.

Video - Video upload application.

Photos - Photo upload application that enables you to catalog your photos into albums and share them via news feed or sharing functions. You can also "tag" (identify) other Facebook users who appear in particular photos.

Groups - Interest groups created by Facebook users. Most are open for anyone to join, however, some are private.

Events - Application that allows you to announce events that you are hosting and invite other Facebook members to attend.

Marketplace - Free Facebook classified advertisement section.

Posted Items - Application that allows you to share important web links with your friends. The webpage title, description, and thumbnail image (when available) appear automatically with the link when you post it in this application.

Notes - A blog style application that allows you to create content or import blog entries from an external blog.

Learn more about all of these tools at http://www.facebook.com/help.php