Being a CEO of my own business

Being an entrepreneur I realized that I just couldn’t continue to be in a position in which people needed me to be in a particular place at a particular time,” “It wasn’t about not working;
it was about needing a great deal of flexibility.”

I regularly writes e-zine articles and trying to establishing myself as an effective article writer for a diverse range of websites. Relatively new to commercial writing, I hope to build up my portfolio over time. A self-proclaimed tech wizard, I maintain my website as well as shoots and edits my own video tips, created as personal advice for my followers. “Since many of my clients live all over the country, I don't get to meet them in person. [The video spots] are a great way
for me to connect with people,” notes Diaz, who also offers a subscription
to her employment source listing at www.hinenimedia.memberlodge.org

Diaz, a mother of a three young kids to whom she teaches French, still offers one-on-one, as
well as group coaching, available through her website. She also provides personal mompreneur
advice on this own blog . When asked how she managers her time, she replies:”What I
learned about balancing time is that we can’t balance time. Especially when you’re the
parent of a young child, you need to learn how to be flexible.

I structure my work day around things I can do with my kids around, like answering emails and writing, and things I can do when I have child care.” Diaz believes that all successful
business owners must take control of their finances right off the bat. “On my site I
offer tips which is like a free print. Every week, set aside a predetermined time to sit down with your finances. Take a good, hard look at what’s going on with your business, whether it’s
sales, employees or marketing. Be the CEO of your own business,” .

I began focusing her work on the micro small business owners (defined as businesses
with 1 to 9 employees) and mompreneurs. “I teach people how to turn their fun hobby into
a real business that makes money,”

Move to license Facebook platform favours your small biz

Social networks and online communities are ideal marketing places for SMBs that have limited budgets. For instance, a lot of Canada-based artisans and artists as well as tech professionals and consultants are marketing their creations and services in Facebook.

Small Business Owners(SMBs) can now cheaply market goods and services to customers in various parts of the world where Facebook might not be the dominant social networking site, as Facebook is hugely popular in the United Kingdom and Canada, but MySpace still rules in the U.S., while GoogleSocial is the hot social network in Latin America, and Hi5 is Asia's online hub of choice.

Most small and medium scale enterprises have latched onto the so-called viral effect social media to spread the word about their products and services, he said.

Unlike other static marketing tools such as traditional media or even e-mail, online social networks allow advertisers to create a "community" around their online presence, interact with consumers and find out more information about their target market


Use these simple online social networking strategies to improve business:

Monitor the industry
There are various online sites and tools that enable marketers to gauge consumer temperament. For instance, Joel often visits Technorati a blog site that bills itself as the "recognized authority on what's happening on the World Live Web, right now."

Find out what people are saying about you
Do a search on yourself, Google your own company, product or service to learn who's talking about you and what are they saying. This knowledge can help determine future marketing campaigns.

Add you own voice to the discussion
One of the best ways to get noticed in your industry is to let people know what you have to say. Joel suggests, joining an industry forum, blogging or commenting on a blog. He goes to del.icio.us a social book marking site to find out what topics people are reading about.

Use apps to generate interest
Take advantage of simple but engaging applications such as videos that enable customers to view your product and see how they work. Use entertaining or useful widgets such as weather, news and celebrity gossip feeds or games to advertise your product. The idea is to be viral -something that people with tell and encourage their friends to try out.

Find out more about your customers
Traditional Web marketing can provide you with customer address, but social networks can provide you a window to your customers' tastes, interest, demographic information and other vital data. This is indispensable fodder for targeted marketing.

Update your clients
Provide customers with regular updates about new products, services or promotions. The idea is to develop a relationship, to show customers you care about them and their needs.

by Itbusiness

Before a Facebook marketing campaign

Before you can design a real strategy, you need to know what tools you have at your disposal:

Profile - Your Facebook hub of sorts. All of your public information is displayed on your profile, and it is also a means of communication by way of a bulletin board type feature called "The Wall."

Status Updates - Your space to share what you are doing and how you feel - in real time.

Friends - Your network of contacts on Facebook.

Network - Your physical locale and/or institutions that you are affiliated with.

Inbox - Your Facebook utility for receiving private messages.

News Feed - An (almost) real time updates on the activity of your friends.

Applications - Add-on features and plug-ins that personalize your Facebook profile and enrich your interactive experience.

Video - Video upload application.

Photos - Photo upload application that enables you to catalog your photos into albums and share them via news feed or sharing functions. You can also "tag" (identify) other Facebook users who appear in particular photos.

Groups - Interest groups created by Facebook users. Most are open for anyone to join, however, some are private.

Events - Application that allows you to announce events that you are hosting and invite other Facebook members to attend.

Marketplace - Free Facebook classified advertisement section.

Posted Items - Application that allows you to share important web links with your friends. The webpage title, description, and thumbnail image (when available) appear automatically with the link when you post it in this application.

Notes - A blog style application that allows you to create content or import blog entries from an external blog.

Learn more about all of these tools at http://www.facebook.com/help.php