Creating and Running a Business

This course covers the nuts and bolts of starting and managing a business, from crafting a business concept to analyzing market demand, developing a marketing strategy and establishing a legal entity, as well as key elements of financing, budgeting, operating and growing a business. In a workshop setting, students will
examine various types of arts-related and design businesses and the range of issues associated with each as well as key aspects of freelancing, building a business firm and growing a business operation.

This intensive entrepreneurship course is proposed by me.
The complete five-day intensive course can be attended on a day by day basis, since every day is dedicated to one major topic. Through a mixture of formal lectures, group exercises and homework, the students do not only learn about theoretical
concepts, they also obtain practical know-how and gain personal
experience.

Content:Morning: Project proposals; project organization; project control: indicators and tools
Afternoon: Intellectual property; patent portfolio; licensing;

value creation
Homework: One-page executive summary to obtain project funding

Information and registration
Date and place (dd.mm.yyyy)

This course is currently not scheduled

Duration 1 day

Fees General 580.00
Non-profit 390.00