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November 29, 2010

Basics on Infopreneurship

What is Infopreneurship?

Infopreneurship is a business model based on the sale of information. Information is a commodity. It is what people look for on the internet. They want answers to their questions. And many are willing to pay for these answers.

Becoming a successful infopreneur is not as difficult as you may think, especially infopublishing the Hineni way*. All you have to do is publish what you know using, the expertise you have with the right process and the right tools. Let’s look at some of the basic steps or ingredients.

The first ingredient is your knowledge. You’ve gained knowledge through study, research, experiences, hobbies, jobs and other means that could be easily shared with others who are looking for the knowledge that you already possess.

Next, is the right process. Sharing your knowledge is the first step in the process. Creating good content is a matter of writing out your knowledge in a way that reflects your personality. When visitors arrive at your website, they find helpful information. This breaks down the barrier of anonymity and creates credibility. When you recommend a product or service, your visitors are more willing to check it out and give it a try.

Finally, you have to have the right tools. If you had to build a house, which of the following objects would you choose in order to drive nails?

a. shoe

b. hammer

c. nail gun

I hope you chose letter “c”. The nail gun allows you to work smarter. You get the job done much quicker and with a lot less effort.

Taking some of my workshops is like having a nail gun to build your business instead of a shoe or a hammer. There are some tools out there that are just not appropriate to building an online business. Others, like the hammer, get the job done but they sure leave you worn out.

Infopublishing the Hineni way*.
My company offers you a complete set of elearning online business-building tools that help you to work more efficiently and effectively. The tools do the work they are supposed to and you add the BAM (brains and motivation).Contact me for more details


Marisol Diaz is an experienced workshop presenter,executive editor,IA and a business facilitator. Marisol Diaz works part time as online business Implementation consultant; technology entrepreneur in Toronto. She has founded three ventures, writes a Immigrant business blog @ www.hinenicommunications.wordpress.com where
she has been also writing on Canada settlement, employment and immigration law since 2006. contact her @ hinenisyndicator@gmail.com

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