e-Commerce, catalogue and direct marketing company: A profile

History

Proudly Canadian for more than seven decades, Regal was first established in 1928, when a young Canadian envelope salesman named William McCartney first put his entrepreneurial vision to the test. Intrigued with the idea of manufacturing his own greeting cards, he approached a small card company in Toronto, and with the support of a $500 investment from the woman who would later become his wife, William McCartney launched Regal.

Today

Regal Gifts Corporation is an e-commerce, catalogue and direct marketing company operating in Canada using the Regal brand which has been part of the Canadian landscape for 8 decades. Regal Gifts re-entered the market in February of 2006, as the dominant player in the gift and gadget market for the direct selling industry in Canada.

The Regal catalogue is a true “institution” in Canada, with over 80% brand recognition. The brand is emotive, holding a strong, warm, connection with hundreds of thousands of direct member customers and millions of consumers. A large segment of the Canadian population has fond memories of selling, fundraising and shopping with the Regal catalogue.

Regal is known for its unique products that include greeting cards & gift wrap, handy household helpers, kitchen gadgets, home & seasonal décor and unique family gifts, all sold at great prices with average item pricing below $20. There is no other catalogue like it in the Canadian market.

It's been so succesful that eight decades old brand Regal Gifts Reinvented its business with Facebook and so far has hits 5,000 Active Members.

Regal Gifts Corporations decide to use new social networking technology to reinvent their business model and achieve unprecedented growth.

Regal is one Canada’s first Direct Selling brands meaning that the products are sold through catalogues distributed by Independent Sales Reps across Canada, much like Avon. The Facebook page has become the meeting place that thousands of Reps visit daily and it has helped Regal to exceed 300 weekly new Independent Sales Reps joining the firm along with their web site www.regal.ca

Regal is an 80 year old Canadian catalogue brand famous for our unique, one-of-a-kind household Regal products brought to millions of Regal consumers through a network of independent Regal sales reps in every province and territory.


I am an Independent Regal Representative in Greater Toronto area,ON. Please contact me if you would like me to send you the latest Regal catalogue Or, view all current Regal products and promotions in my my Regal webstore