Information Based Business Guide

Operating an Independent Information Based Business:
A Practical Guide for Entrepreneurs

Are you wondering what it takes and what it is like to run your own business as an information professional? This course provides a checklist and a systematic examination of the considerations, advantages, and challenges of operating as an independent and of the practical measures involved (business registration, banking, fee setting, contracts, etc). Attendees will discover and discuss the range of activities associated with gaining visibility, marketing, finding clients, selling a project, and producing the deliverables. The instructor, is the owner of her own businesses, offer a realistic view of the rewards and realities along with its checklist

Specific learning outcomes for interests:

At the end of the course, students will have been presented with and discussed a range of features associated with independent business so that they are in a position to determine on a factual basis, and with the insights shared by the instructors, whether entrepreneurship is a viable option for them.


Key topics covered:

The pros and cons of being an Independent Information Professional
personality traits that may support infopreneurship or be a challenge
researching the potential market for the intended services
financial and legal aspects (price setting, contracts, sole proprietorship vs. incorporation)
the logistics of establishing and managing a business (registration, the home office, accounting)
techniques for marketing their services (website, networking, etc)
managing the client relationship
business ethics

Target Audience:
Individuals who are considering the possibility of setting up an Information Based Business, individuals who already operate an information services company or who are simply curious.

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