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November 30, 2009

Celebrating Women's entrepreneurship Courage

She makes a brave stand for women's rights in one of Africa's most "conservative" nations.

The book
“Forty lashes for a pair of trousers”

40 lashes for a pair of trousers

The threat

surviving the threat

The Fight for her right

fighting for her right

“This law and practice deform the image of Islam. No one has been able to find a text in the Koran which justifies flogging a woman for the way she is dressed,” Hussein, wearing mauve trousers and jacket, told Reuters in an interview in Paris.

As women and entrepreneurs we should support her!

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November 18, 2009

How To Compile a Directory For The Mail Order Market

Compiling a Directory and selling it in the mail order market is not only a FUN but a most lucrative and yet untapped field. However, if you want to be successful, you will have to be on you toes, always looking for new ideas and constant advertising.

Compiling and selling directories can bring fortunes because:

1. It's an easy job

2. No huge investment is required

3. The market is huge

You should always keep the following things in mind:

1. The topic should be a new one i.e. it has not been sold previously.

2. When you collect information, remember, it should be correct, and must be updated and revised regularly. For this a simple idea is suggested - request the dealer that you are going to publish details and address on, to inform you whenever there is a change in address or in his/her rates, etc. for the product. Since the dealers will get free exposure, most will co-operate with you. It is better if you revise after six months or so, deleting the out of business dealers and adding, new ones. In fact, this is the most important and single factor which will help you in getting repeat business.

3. It should be nicely printed.

4. In your advertisement, clearly tell customers how many names, etc. will appear in your directory. Because you are selling information, even one address is as good as 50 addresses if the address is important and not easily available.

5. Keep the rate to a maximum of $2 to $3.

6. Always try to be in the process of preparing for a new directory. You will have to do a little bit of research, but this should be expected if you want some real profits.

For success, always plan new, think new, sell new!

You can do it this way... after selecting a topic:

Whenever you start reading a new publication, keep a colored pencil in your hand and give a careful reading to each ad, keeping in mind your topic. If you are listing addresses, then simply clip that ad and paste on a paper. Also, with a pencil write the issue of the publication and month/date of publication close to the clipping. This will help you when you revise your lists. If you have more than one idea in mind, pencils of different color help to make your job easier when you are compiling. Always advertise AFTER you have prepare your list as you may not be able to collect the number of addresses you had expected.

Sell What People Want !

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November 13, 2009

Seminars & Workshops

We develop and/or teach workshops and seminars for entrepreneurs, civic organizations, for corporations, for industry associations, and for business oriented trade shows and conferences.

  • Undergraduate workshops in Entrepreneurship and New Venture creation.
  • How to install wordpress pluggings and themes
  • How to build a successful membership website
  • Digital Product Development Seminar
  • Discover the secrets to creating and marketing webinars or audio conference programs that address customer interests and generate healthy profits.
  • Leaders and Pastors' Social Media Boot Camp

Confused by tweets? Don't know a thing about hashtags?
Want to blog but don't know where to start?
Jealous of congregations with vibrant Facebook pages?

In our one-day Social Media Boot Camps, veteran Leaders and social mediaista, I will guide you through the basics of the most popular social media services, including blogging, Facebook, and Twitter. You will learn how, in just three 30-minute periods each week, you can dramatically increase your communication to members of your congregation and, even more importantly, to those who have the potential to visit and join your congregation. Also covered will be how your congregation website can show up in online search engines (like Google, Bing, and Yahoo!).

Imagine getting real-time feedback from your parishoners as you prepare your sermon, spreading the word about a church outreach program without buying a newspaper ad, or posting a YouTube welcome to new neighbors in your community.

All of this is possible, and it doesn't have to be intimidating. In fact, we'll make it fun!
The Leaders & Pastors' Social Media Bootcamp costs $95 and includes lunch. All you need to bring is yourself and your laptop (borrow one if you have to!). We meet from 9am till 4pm. Place TBA . Online registration is a breeze, and you have three dates to choose from (each Boot Camp is limited to 50 registrants):
JANUARY 10, 2009
FEBRUARY 4, 2010

Online Information Broker

Want to work from home but not sure what you can do? The Hot Home Business Directory helps you find a business to run out of your home, lists the skills you need to do it and tells how to get started and where to get more information.

What you'll do:
Track down people, property and elusive business information on the Net and in private databases.

Skills you'll need:
Excellent research skills; a thorough knowledge of boolean logic and the correct syntax for each database being searched. Understanding of which information can be found where and the ability to find it quickly, efficiently and cost-effectively.

Equipment you'll need:
Computer, modem, printer.

Start-up costs:

About $2,000 - $3,000 for a computer and software; $1,000 for marketing materials. Accounts and usage fees with major database suppliers can easily run over $1,000 per month. Make sure that you practice your searches in the test areas provided by many databases, and reserve real searches for paying clients.

How much you can make:
You can charge up to $200 an hour -- or more if you have corporate clients who need information quickly. However, until you've built up a significant client base, this should be viewed as a part-time supplemental business that you can set up at a low cost.

How to break in:
Start by cold-calling and sending out brochures to local businesses that you think might need your services. Get testimonials and referrals from clients to help you build word of mouth. It may be slow going at the beginning, but if you keep your costs low and have other sources of income, this is a business you can build gradually.

For more information:

"Naked in Cyberspace : How to Find Personal Information Online," by Carole A. Lane, Helen Burwell. Independent Pub Group, $29.95.

"Secrets of the Super Net Searchers: The Reflections, Revelations and Hard-Won Wisdom of 35 of the World's Top Internet Researchers," by Reva Basch. Independent Pub Group, $29.95.

"Your Personal Netspy : How You Can Access the Facts and Cover Your Tracks Using the Internet and Online Services," by Wolff New Media. $12.95.

Bates Information Service
A useful site from a former president of the Association of Independent Information Professionals. Includes links to search engines and databases, selected articles, and a quarterly newsletter on the information industry.

The Information Broker's Handbook, 3rd Edition
Sue Rugge and Alfred Glossbrenner, McGraw-Hill, 1997.


The Association of Independent Information Professionals
234 West Delaware Ave.
Pennington, NJ 08534
Phone: 609-730-8759
Fax: 609-730-8469

Hot Home Business: Online Researcher
by Marc Perton. ivillage

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November 08, 2009

Making your hobbie a success

How Could Your Hobby be the Key to Financial Success?

Virtually everyone has the knowledge they need to make a fortune. Everyone has an interest, hobby or has knowledge about a particular subject. It could be anything, and I really mean anything! From gardening to model planes, childcare, from dog training to sports, everyone has knowledge that someone else wants. The problem is that most people have no idea how much their knowledge is worth because information online is worth much more today.

The internet has become a force to be reckoned with. This monster of mass consumerism is ever increasing and does not seem to be slowing down. U.S. consumers spent $748 million on online content (information) during the first half of 2003, representing a 23 per cent increase over the same period in 2002. With the rate that the internet is growing, just imagine what the figures look like today.

Last year, Jupiter Research forecast that paid-content web revenues will grow four-fold by 2006, from $1.4 billion to $5.8 billion. The crazy thing is ? many people are only just waking up to this reality. Gone are the days when all websites offer their data free of charge, now the hottest information is reserved for those who pay!

So if you have a hobby or interest you are the perfect candidate and I have two words for you ? subscription website.
So what exactly is a subscription website? Well, it is a site that charges members a fee to enter the site and view the specialist content. And what do they all have in common? They are bringing in a steady, recurring cash flow for their owners, month after month, from a few hundred to tens of thousands of dollars with an endless array of topics. Having a successful paid membership site is one of the best ways to make money online. A thriving subscription site can give you the steady income of a chief executive ?. but without the work or stress levels!

For example if you had just 200 people paying you just $20 a month, you would have a steady cash flow of $4000 / month, month after month, rain or shine. Many people achieve this in the first month or two that their site is up and running. However, that's just the tip of the iceberg. Many people have member only websites that produce 5 -10 times that amount of money! Choose the right topic and this could happen in your first 2-3 months. Let's be honest; a steady cash flow is the key to financial security which is why the website is so superior to any other form of online product; it can mean a regular monthly income and best of all, no 9 to 5!

A subscription website is a combination of doing what you enjoy and sharing that knowledge with those who will truly appreciate it. The best subscription websites are run by those who have a passion for the subject matter they are supplying. This is the most critical decision you'll have to make. Choose the right topic and you'll have people rushing to give you money to enter your site, you will have no problem up-dating the site with new information, and in turn the site will remain fresh and exciting.

Find a topic that you are passionate about, and the odds are that enough other people are also passionate about the topic to make it a successful membership site. Since you are going to be spending time and effort building and maintaining your membership site, doesn't it make sense to choose a topic that you enjoy?

But why would people want to pay for information when you can find pretty much anything at all on the net without any cost at all? It's simple, the search for the info you require can be long and tedious. People are really paying for convenience, they want up to date information and they want it now. They also want the information to be comprehensive and original, they want to know that they can come to the site and that a particular topic will be covered thoroughly, they will genuinely learn more about the topic they have an interest in. So why haven't more sites jumped onto the paid-content bandwagon? A big reason has been the popular misconception that consumers won't pay for content on the web. And where did this erroneous concept originate? From badly conducted research studies done by marketers and the media in recent years. Practically all of these surveys asked people who currently receive information and services on the web for free if they would pay for these services. Naturally, they gave the same response that anyone with any sense would give, which is: "I don't want to pay for something that I currently get for free." What a surprise!

The market is ripe and ready for those who catch on to this momentous idea.
Exceptionally high perceived value is the ultimate key. The paid online content offered must be so useful that users will be thrilled to gain access to it, will say "Wow!" when they do, and will experience instant value for money the very first time that they use it.

The best part is still to come! A subscription website can be run from home and once set up it pretty much runs itself. Software is available to run almost every element of your site automatically and membership software programs can reduce your workload by 75% ? that can only be good news!

This funnel shows how the reader goes from browsing free content to being a paid subscriber. When a prospect enters a website's funnel of free content, they discover that to reach the most valuable content, they must cross the barrier to becoming a paid member.
The process works so well because the customer has already become involved in the process of narrowing down the information that he wants, selecting something that's progressively closer to his desired information until, just before it's in his grasp, he discovers that -of course- he has to become a paid member.

Topic ideas for a Subscription Website:

Newsletter Topics. If you already publish a successful newsletter, you are most likely a perfect candidate for a Membership Website. Placing your newsletter content, archives, and resources online in a 'subscribers only' website usually enhances the perceived value of your print newsletter to both current and potential subscribers.

Career Advancement. Perhaps the most frequent topic for successful subscription websites is career development. This includes sites that provide advice, tips, how-to's, resource libraries, etc., about specific business skills or professions such as management, marketing, business start-up, financial services opening up a huge range of business opportunities. Successful career advancement sites usually focus on a very specific niche topics related to earning a living or bettering one's career or business skills.

Personality based insider tips. A number of successful subscription websites are built around a well-known or respected person who provides subscribers with personal insights, tips, advice, information and opinions. In most cases, the person behind these sites has built a firm reputation and developed a following of people wanting access to the information this expert provides.

Downloadable Product Library. One of the more interesting subscription website models is based entirely on providing subscribers with a large library of downloadable products, usually computer programs, scripts, PDF files, audios, videos, tutorials or other materials that can be delivered digitally.

Hobbies / Leisure Activities or Collectors Sites. Concentrating on a particular and specific hobby or interest can be an excellent way to tap into a niche market. For example if your area of expertise is Carp Fishing this would be an excellent idea for a membership site, because it is a targeted market subject that will attract people with that specific interest, whereas the subject of fishing would be a massive area of expertise to cover in detail.
These are just a few ideas, truthfully, the possibilities are endless?

Origianl post from
Featured Membersite

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