Taglines

Taglines

The tagline is one of the four vital components of your branding portfolio, along with your nonprofit's logo, overall graphic look and feel, and positioning statement. A great tagline differentiates you from your competitors while expressing your organization's personality and adding consistency to your marketing and communications.

Taglines are perhaps the most underrated and underused elements of personal and business presence, yet they serve a huge function.

Taglines are your brand’s elevator pitch and help people get a quick snapshot of who you are. It’s your opportunity to be descriptive, catchy, memorable and create a unique brand for your busines either in online or print. They also present a great opportunity for keyword inclusion, but not at the sacrifice of stickiness. Ideally you can combine something catchy and SEO friendly.

The social web has conditioned us to move through content-based sites quickly, and if we reach a site with an unclear thesis we’re likely to click to the next thing. You also can’t count on visitors to read your “about” page. In a world that increasingly moves at 140 characters or less, having a hook such as a clever tagline can make all the difference.
If you have a Twitter account check if not hurry and get one...you inmediatelly will start seeing great examples.

The absence of a tagline – or the use of an ineffective one – will put your business at a competitive disadvantage in funding, building your staff and volunteer base, and increasing use of your programs and products either for profit or non-profit
as your "Name Alone Isn't Enough".

The tagline is part of that instant appraisal by users. It's your golden opportunity to tell a client or web visitor, "yeah. relax. you're right where you need to be. we got you covered. this the print or online presence devoted to practical insights on banana carving [or whatever the business deals with]."


This three links are a great example:

http://en.wikiquote.org/wiki/Advertising_slogans

http://www.swlink.net/~csharp/taglines/

http://74.125.113.132/search?q=cache:SelZ74ieeAwJ:www.toprankblog.com/2009/07/blog-taglines/+tag+lines&cd=10&hl=en&ct=clnk&gl=ca


Marisol Diaz is one of the country's leading Online business implementation experts.
An Ontario Entreprenuership Award Winner and Web based business columnist,
her latest eventure is Canada Employer's Database for Int'l Professionals. An instructor, author, and public speaker, Mari Diaz speaks around the world about Online business, business websites and entrepreneurship, including recent visits to Latin America. She has been on women hispanic network, hispanic channel among many others, and her business column,Ask an Expert, appears weekly at this blog. If you would like Mari to speak to your group, help your business grow, or if you would like to sign up for his free newsletter, "Subscription Based Business Success Secrets!" please visit her website --www.hinenimedia.memberlodge.org

Ebooks

Ebooks

An ebook is a book published in electronic form, similar to a Word document, which can be delivered to any computer that is connected to the internet from anywhere in the world.

Epublishing is the way of the FUTURE. Stephen King brought epublishing to the attention of the world by publishing his novel, Riding the Bullet, exclusively in ebook form. In the first 24 hours of availability, 400,000 copies were downloaded - more than any other book in any format! eBooks are quickly becoming an important alternative to paper books and thousands of eBooks are downloaded every day.


eBooks are not meant to replace paper books. Instead, eBooks provide an alternate reading choice for lovers of technology. eBooks offer a new dimension to the written word, allowing books to be distributed and enjoyed so much more easily.

eBooks are ordered online and delivered electronically to your computer. You save money with no shipping and the lowest prices.

eBooks have many features that traditional paper books may be missing:

With Ebooks ...


you can return easily to previously viewed pages.

you get instant access to content.

you can search for words or phrases and get
access to the pages instantly.

The environment is protected because no trees are destroyed.

You can search through the text for a specific word or phrase
You can carry eBooks with you on your PDA or smartphone device
You can shrink or enlarge the text size
You can add digital bookmarks
You get instantaneous delivery
You help the environment by not using paper or requiring packaging


An eBook ...

~ can be a 400-page novel, complete with
illustrations or photographs.

~ could also be a training manual.

~ can be a 10-page specialized report
that focuses on solving a specific
problem.

~ can be short stories



Marisol Diaz is one of the country's leading Online business implementation experts.
An Ontario Entreprenuership Award Winner and Web based business columnist,
her latest eventure is Canada Employer's Database for Int'l Professionals. An instructor, author, and public speaker, Mari Diaz speaks around the world about Online business, business websites and entrepreneurship, including recent visits to Latin America. She has been on women hispanic network, hispanic channel among many others, and her business column,Ask an Expert, appears weekly at this blog. If you would like Mari to speak to your group, help your business grow, or if you would like to sign up for his free newsletter, "Subscription Based Business Success Secrets!" please visit her website --www.hinenimedia.memberlodge.org

Niche-Focused Membership Sites

Niche-Focused Membership Sites

One of the most valuable true statements about finding a niche for a membership site is that you have to know your market. An idea for a site may sound good, may even be one that you are interested in; but if the market demand is poor than it will be a dead site. You have to understand what your members need in the niche you are contemplating. Will you be able to provide enough fresh content each month to address the needs they will have in that niche?

One obvious point that must be made is that the niche you decide on must be one that can be served online, if you choose a niche that can only be done strictly offline you may not find enough interest.

Samples:

Hulu unveils subscription-based service meant to bolster revenue and attract U.S. subscribers who might be unwilling to pay lofty cable fees
Netflix just passed 2 million subscribers and is worth $1.86 billion.

XM Satellite Radio reached 1 million subscribers last October, less than two years after its launch. They are projecting 2.8 million by the end of this year. Market cap: $5.2 billion.

RealNetworks reached 1 million subscribers to its content service by April 2003. Market cap: $1.1 billion.

Classmates.com had 1.6 million subscribers two years ago. (It's privately held).

American Greetings, I believe, got a million subscribers (to its $11.95 per year greeting cards subscription) in less than one year.

There are many more examples of successful subscription services. The question is, is it possible to create new ones that have the potential to generate a million subscribers, or have all the good ideas already been taken?

I'm working with two startup teams on two pretty exciting ideas, both completely unique, that might eventually generate a million customers each. (Especially if Jim Ericson gets involved!)

Subscription-based business models can be incredibly profitable once they get legs. I've been in established subscription-based businesses, and it is like printing money off a printing press


Marisol Diaz is one of the country's leading Online business implementation experts.
An Ontario Entreprenuership Award Winner and Web based business columnist,
her latest eventure is Canada Employer's Database for Int'l Professionals. An instructor, author, and public speaker, Mari Diaz speaks around the world about Online business, business websites and entrepreneurship, including recent visits to Latin America. She has been on women hispanic network, hispanic channel among many others, and her business column,Ask an Expert, appears weekly at this blog. If you would like Mari to speak to your group, help your business grow, or if you would like to sign up for his free newsletter, "Subscription Based Business Success Secrets!" please visit her website --www.hinenimedia.memberlodge.org

Start Simple a web-based business

Start Now

If you are building a Web-based business, you should be in it for the long haul since things often take longer than you think. Your site will evolve based on new things you learn about your customers and the market. The truth is that your website will NEVER actually be completed since you will always want to improve the experience for users, beating out competitors. If you really have faith in your idea, then act like it and get started!

What steps do you need to take to start your own online business?

· Identify your reasons and goals.
· Choose and set up a domain name.
· Select the web host. This is very important - you must choose a web host that has high capacity which will make it easy for your site to be found quickly. The web host must be very reliable; you do not want a server that is down at any time as this would cost you money.
· Get your website built or build your own website.
· Automate your website! This is a very important aspect of your online home based business.
· Plan and implement your marketing strategy!




Marisol Diaz is one of the country's leading Online business implementation experts.
An Ontario Entreprenuership Award Winner and Web based business columnist,
her latest eventure is Canada Employer's Database for Int'l Professionals. An instructor, author, and public speaker, Mari Diaz speaks around the world about Online business, business websites and entrepreneurship, including recent visits to Latin America. She has been on women hispanic network, hispanic channel among many others, and her business column,Ask an Expert, appears weekly at this blog. If you would like Mari to speak to your group, help your business grow, or if you would like to sign up for his free newsletter, "Subscription Based Business Success Secrets!" please visit her website --www.hinenimedia.memberlodge.org

Infopreneurship: a business based on knowledge!

Infopreneurship is a business model based on the sale of information. Information is a commodity. It is what people look for on the internet. They want answers to their questions. And many are willing to pay for these answers.

Becoming a successful infopreneur is not as difficult as you may think, especially infopublishing the Hineni way*. All you have to do is publish what you know using the right process and the right tools. Let’s look at each one of these.

The first ingredient is your knowledge. You’ve gained knowledge through study, research, experiences, hobbies, jobs and other means that could be easily shared with others who are looking for the knowledge that you already possess.

Next, is the right process. Sharing your knowledge is the first step in the process. Creating good content is a matter of writing out your knowledge in a way that reflects your personality. When visitors arrive at your website, they find helpful information. This breaks down the barrier of anonymity and creates credibility. When you recommend a product or service, your visitors are more willing to check it out and give it a try.

Finally, you have to have the right tools. If you had to build a house, which of the following objects would you choose in order to drive nails?

a. shoe

b. hammer

c. nail gun

I hope you chose letter “c”. The nail gun allows you to work smarter. You get the job done much quicker and with a lot less effort.

Hineni Memberlodge.org! is like having a nail gun to build your business instead of a shoe or a hammer. There are some tools out there that are just not appropriate to building an online business. Others, like the hammer, get the job done but they sure leave you worn out.

e-Business on-a-box offers you a complete set of online business-building tools that help you to be succesful with your information based business and work more efficiently and effectively. The tools do the work they are supposed to and you add the BAM (brains and motivation) Register and start right away @ www.hinenimedia.memberlodge.org.




Marisol Diaz is an experienced workshop presenter,executive editor,IA and a Soho specialist. She has been also writing on Canada settlement, employment and immigration law since 2006. contact her @ hinenisyndicator@gmail.com

Built in Word­Press Mem­ber­ship Site Maker

How to Set-Up a Word­Press Mem­ber­ship Site Maker in less than 30 minutes

I am going to show you three ways to set-up a mem­ber­ship site and is very easy. ohter tools will pro­vide much bet­ter pro­tec­tion, more pow­er­ful fea­tures, and much more pro­fes­sional tools to help you, but each can get the job done.

All you will need is one of the site build­ing option, an email list or pro­mo­tion tech­nique, and con­tent to get on your way.

Option 1:Built in Word­Press Mem­ber­ship Site Maker This option is free, easy to setup ini­tially, and built in to your cur­rent word­press dash­board. Sounds good right? Let me tell you how to make this happen.

How you can do it? The first step is easy!
Write unique and impor­tant con­tent in your word­press blog. Then go into the “Edit” tab of your “Posts” menu in the Word­Press Dash­board. Select the con­tent you would like to make part of your new mem­ber­ship site and open the indi­vid­ual “Edit Post” screen. In the right side­bar, at the top there is a “Pub­lish” widget. Go to the “Vis­i­bil­ity” option and select “edit”. Then out of the 3 options choose “Pass­word Pro­tected”. Input the pass­word and you now have pro­tected content.

The next step is to cre­ate a “page” with the title of your pre­mium con­tent, mem­ber­ship site. Then use this page to describe the mem­ber­ship, offer a Pay­pal or other auto­mated pay­ment option. Give out the pass­word to those that have bought the rights. And watch your income start to come.

Of course it is impor­tant to note that mem­ber­ship sites take a lot of work to pub­li­cize and get mem­bers to.

Here are some Pro’s and Con’s of this Word­Press Option:

Pro’s- Free and very easy to set-up ini­tially. Already built into your cur­rent Word­Press dash­board and eas­ily con­verts all of your blog con­tent into pre­mium content.
Con’s- Admin­is­tra­tion of the mem­ber­ship site and con­tent will be tedius and dif­fi­cult. Keep­ing track of mem­bers, chang­ing pass­words for secu­rity rea­sons, updat­ing sta­tus, get­ting paid, and run­ning the mem­ber­ship site will be chal­leng­ing and long.

Insert free Mem­ber­ship Site Word­Press Plug-in

The next option is also free, offers more options and is eas­ier to admin­is­ter the site with. Mem­ber­Wing is the com­pany and name of the mem­ber­ship plug-in. It also touts that the plug-in works seam­lessly with The­sis Theme and offers great seo.

Just like any other plug-in, you down­load the mem­ber­ship plu­gin from their site and load it into your word­press blog. Then con­fig­ure it and in no time you have a mem­ber­ship site.

Here are a few of their options:

Insert {+++} any­where into a post or page to cre­ate a text marker. Every­thing before the marker is free to see (a teaser) and every­thing after­wards is paid content.
Con­tent and Down­load Pro­tec­tion to stop “guess­ing” and unau­tho­rized links to your pre­mium content.
4 Mem­ber­ship lev­els: Bronze, Sil­ver, Gold, and Plat­inum options allow for dif­fer­ent pric­ing option and con­tent availability.
Works seam­lessly with Pay­pal, Ejunkie, Pay­Dot­Com, Click­bank and other pop­u­lar pay­ment programs
Pro’s — Much bet­ter admin­is­tra­tion then with pass­word pro­tect­ing your blog. Allows you to have more con­trol with spe­cific cod­ing and scripts to do much of the work for you. Addi­tion­ally the free plug-in allows you to see how well the mem­ber­ship site will work with your content.

Con’s - The plug-in is free, but to receive all of the options there are mul­ti­ple lev­els of plug-ins. So to get the best sup­port, fea­tures and help you will need to have the pre­mium ver­sions of the plu­gin. I also think that although func­tional, the free ver­sion is not very appeal­ing to the eyes. It could use some design work to make it look more professional.

Inserting the Pre­mium Mem­ber­ship Site Plug-in

This is my favorite option. Of course it is the high­est qual­ity and best value. No it is not free, but the value comes in what you get out of it for what it costs. The Wish­list Mem­ber­ship Plug-in offers both a pow­er­ful and lite plug-in to get your site opti­mized and up and run­ning as quickly as you can cre­ate content.

One thing that is par­tic­u­larly great is that you can cre­ate con­tent in waves. For exam­ple if you start the mem­ber­ship site and want to cre­ate 10 lessons, you only need one to get mem­bers to start on. Then automa­tion takes place where they are upgraded to new con­tent based upon your pref­er­ences of time, con­tent, or choice.

Also, unlike the free choices the pre­mium mem­ber­ship site offers a very sleek look that lets your mem­bers and poten­tial clients know that they are work­ing with a pro­fes­sional site that will offer amaz­ing content.

Here are a few features:

Unlim­ited Mem­ber­ship Levels
Easy Instal­la­tion with New or Exist­ing Blog
Flex­i­ble Mem­ber­ship: Free, Trial, Paid and any com­bi­na­tion of them all!
Shop­ping Cart System
Grad­ual Con­tent Deliv­ery System
At-A-Glance Mem­ber­ship Admin­is­tra­tion: easy to see all mem­bers, import/export files, upgrade mem­bers, pause or delete, sta­tus checks, and more.
Secure RSS Feeds
Content/Download Pro­tec­tion
“Sneak Peak” Con­tent Display
Cus­tom Error Pages
30 Trial Period with Guar­an­teed Money Back Offer
Sleek Design
Easy inte­gra­tion with Cur­rent Theme
Free Upgrades to your plug-in for life
Great free support
Sup­port Videos and tutorials
Auto Response and Auto Pay­ment options


The best fea­ture I found is the abil­ity to make the con­tent and then auto­mate the process com­pletely. I have been amazed with the sys­tem and know that if you can lever­age your traf­fic, build extremely unique con­tent, and use a pow­er­ful mem­ber­ship plu­gin you will make money.

After look­ing over the options and check­ing out the fea­tures, check to see if start­ing a mem­ber­ship site is right for you. Many of the wordpress users are using these options to max­i­mize their income online and build their author­ity online. At the right price, you can do it too!



Marisol Diaz is an experienced workshop presenter,executive editor,IA and a Soho specialist. She has been also writing on Canada settlement, employment and immigration law since 2006. contact her @ hinenisyndicator@gmail.com

Self-Employed vs. Entrepreneur

Self employment is the act of working for oneself alone, having no boss to answer to. Self employment is finding jobs and being paid for them, or receiving money for products and/or services. Many professionals who are self employed choose to work at home for convenience, but it's not a requirement.You can certainly telecommute, share full time jobs (job sharing), create your own business. Visit www.workoptions for more information.

How does one become self-employed? There are all kinds of skills and talents that could be applied in the business world, and almost any skill can be parlayed into an opportunity for self-employment. In today's world, anyone with a little bit of knowledge of computers can set up a Web site to serve as a base for Internet buying and selling of products or services. A Web site is also a good tool for self-promotion, which is often necessary when self employed.

The first step to self-employment is self-assessment. Know personal work habits, where strengths and weaknesses lie and the best personal working environment. Knowing oneself is the key to self-employment, because to be self employed is to be alone.

An entrepreneur is a person who has possession of a new enterprise, venture or idea and assumes significant accountability for the inherent risks and the outcome

There are many differing views on what makes someone an entrepreneur and what an entrepreneurial venture is.

Daile Tucker, provides her thoughts on what it takes to be an entrepreneur in Are You an Entrepreneur? She defines an entrepreneur as "a person who has decided to take control of his future and become self-employed whether by creating his own unique business or working as a member of a team, as in multi-level marketing." She identifies work ethics and several character traits of successful entrepreneurs, ending with "Entrepreneurs compete with themselves and believe that success or failure lies within their personal control or influence.

Entrepreneurs are about loving their journey, not their destination." For me, this sums up the excitement and fun of being an entrepreneur. Many entrepreneurs are perfectly content to sell tried-and-true products, bringing a steady income without the intensity of launching a new product. They are labeled lifestyle entrepreneurs.
The entrepreneurial mind set can operate in all sizes and types of businesses.

There is a big difference between being “self-employed” and being an entrepreneur. A lot of people with entrepreneurial ambitions have dreams of breaking away from their 9 to 5 jobs and starting their own businesses. This is an admirable objective, and anyone who has done it is a hero. Regardless of the outcome, it takes guts, fortitude, and drive to have the courage to go it alone and give up a steady paycheck for a chance to do something more. Too often though, people end up self-employed rather than living the life of a true entrepreneur. So what’s the difference?

Here two stories to illustrate:
The Story of Aaron

Aaron began working at a local photo studio while in high school and continued working there while he attended college. He enjoyed the work, even though it didn’t pay very well, and his boss was an alright guy. While in college, aaron took some business classes that got him thinking about owning his own business. He had learned the photography business inside and out, so he started to think about the possibility of opening his own Photo studio. After checking into the logistics of such an endeavor and writing a simple business plan, Aaron realized that he could definitely make it work.

A year after college, with some money he had received from an inheritance and a small-business loan from his bank, Aaron opened Aaron’s Photos! He so loved the idea of having his own business that Aaron poured himself into his work. He knew he’d have to work very hard in the beginning to get new clients and deliver quality work to them, and he didn’t mind a bit. Eventually he hired one, then two press workers to help out in the shop while he went out and sold, and before long he was making a decent living.

Flash ahead 20 years: Aaron is still working his business daily and tending to his clients. He’s got four employees now, and managing them can sometimes be a hassle, but what can you do? He can’t afford to pay for top-notch help, so he’s got to deal with whatever he can get. Aaron hasn’t taken a vacation in years. The last time he went out of town with his wife and kids, it was a disaster. He spent weeks trying to console upset customers about orders that were wrong or didn’t get done, and he’s pretty sure the kids working the presses threw a party at the shop at least one night while he was gone. He works about ten hours a day, six days a week, but he makes pretty good money, and he’s his own boss, so it’s worth it. Right?

The Story of Luz

For some reason, even before she had children of her own, Luz always loved women's hats’. In fact, her friends teased her because she would stop at millinery stores in the mall even though she wasn’t attending social events or under the sun – and even going to the beach! While she was in college, Luz worked at a department store – in the women's accesories section of course – and she learned all she could about manufacturers, brands, inventory, and merchandising. She took courses surrounding business and marketing, and even after college she read any book, blog or magazine she could find to learn as much about being an entrepreneur as possible. She had no doubt what she wanted to do after graduation, and with a helpful loan from her parents, she opened her millinery store, Hats by Design, about a year after college.

Before opening the store, Luz got help from a mentor she had found through networking, to devise a business plan that included a detailed marketing plan as well as expansion and sales goals. She knew that she wanted Hats by Design to be huge someday, and she was ready for the hard work it would take to get it there. One of her first tasks was to open her online store and begin her Internet marketing, in conjunction with the marketing of her brick and mortar location.

Flash ahead 5 years: Luz now owns six Hats by Design stores throughout her province, with plans for three more in the next year. While she still works very hard, she loves every minute of it, and because she’s hired the best managers she could find, she’s able to take time off when she needs it most – to spend time with her hubby and their new baby. Last week, she was approached about selling her company to a huge women's retail chain, and she’s seriously considering it. Her biggest decision is what business she would start next if she sold now? She just can’t imagine not being an entrepreneur!

Self-Employed vs. Entrepreneur

Do you see the difference between these two business owners? Both own their own businesses, but Aaron basically just created a job for himself. He’s self-employed, which is in many ways better than working for someone else, but he hasn’t created the freedom that entrepreneurship should bring. Luz is an entrepreneur. She has created a business that probably can’t run completely without her but that doesn’t need her to devote every waking hour to keeping it going. One of the primary differences between these two fictional characters is that Luz is passionate about the focus of her business. Aaron knows his business well, but probably wasn’t in love with the product/service even in the beginning. Another key difference is in the planning. There’s no reason Aaron couldn’t have planned for expansion – both through opening other shops and by opening an online store, but it wasn’t part of his vision, so didn’t enter into his plan.

Luz is an entrepreneur and Aaron a self employed.

It should be stated that there are people who are perfectly happy owning a little store and making a decent living without the excitement and pressures that come with building something big, and there is nothing wrong with that. We all just want to be happy in the long run. The important thing is that you plan and run your business in such a way that it gives you what you want to get out of it. That way you don’t look back 25 years from now and realize being self-employed sucks!


Marisol Diaz is one of the country's leading Online business implementation experts. An Ontario Entreprenuership Award Winner and Web based business columnist,
her latest eventure is Canada Employer's Database for Int'l Professionals. An instructor, author, and public speaker, Mari Diaz speaks around the world about Online business, business websites and entrepreneurship, including recent visits to Latin America. She has been on women hispanic network, hispanic channel among many others, and her business column,Ask an Expert, appears weekly at this blog. If you would like Mari to speak to your group, help your business grow, or if you would like to sign up for his free newsletter, "Subscription Based Business Success Secrets!" please visit her website --www.hinenimedia.memberlodge.org

The Subscription Website Business Model -part 1

The subscription website business is now a massive multi-million pound industry. And it is growing at a phenomenal rate.

Over the next few years the number of Subscription based Websites is likely to increase dramatically, as more and more people enter this exciting new marketplace.

In order to ensure YOU are one of those who benefits from this exciting new phenomenon, you first need to understand exactly what a Subscription Website is, and why this marketplace has evolved.


The Main Types of Subscription Website

First of all, you should realise that the industry actually comprises of two main kinds of Subscription Website:

(1)The Content based’ Subscription Website and (2)the ‘Service based’ Subscription Website. The main difference between the two is, a content based Subscription site mainly provides ‘Information’ and ‘Resources’ about a particular Topic/Subject area. Whereas a ‘Service based’ Subscription site provides access to a ‘software tool’ or other utility, which runs ‘live’ online, but can only usually be accessed via a password protected control panel.

I have personally run both types of Subscription Site. And I can tell you from experience that both can be exceptionally profitable (see examples of two of my existing sites at http://hinenimedia.memberlodge.org and www.hinenipress.blogspot.com:

The ‘hinenimedia.memberlodge.org’ site is a Content Based Subscription Website.

The ‘hinenipress’ site is a Service based Subscription Website (known as an ‘Application Service’). In my recent blog posts,I'm mainly concerned with the Content based Subscription Website and online website business. These are the business model I've been and will be covering in the most detail throughout these posts.

However, since the Service based Subscription Site is part of this marketplace too, I have also included a lot of information about this side of the business in the ‘Application Services’ blogroll. You should find it useful to know about this other business model too, since you may decide to run one or more Service based Subscription Websites alongside your ‘Content based’ Subscription Site business, just as I currently do.




Marisol Diaz is an experienced workshop presenter/facilitator. Executive editor,IA and a small business specialist. She has been also writing on Canada settlement, employment and immigration law since 2006. contact her @ hinenisyndicator@gmail.com

How to pick a niche for your Online Business

The choice of which niche to build a business around is crucial to your success. This choice can determine your attitude and the outcome of your business. Choosing the wrong niche can leave you frustrated and unmotivated. Picking the right niche can be invigorating and empowering. Building a business requires hard work and determination to overcome the obstacles. It sure is a lot easier when you know you are in the right business. So, how to you pick the right niche. Here are three criteria.

Passion

Do what you love and the money will follow. It may be evident to all what you are passionate about. When you are passionate about something, you “light up” when you are doing it. You feel compelled to talk about it. You invest your time and money to do it. While it may be “work”, you find it renews you. You just have to do it.

Maybe you haven’t discovered your passion yet. A great way to find out is to ask yourself some questions. What do I enjoy doing? What experiences have I had that were positive? What subjects do I enjoy reading about most? What topics of conversation get me excited? What would my ideal job be?

Another effective way to discover your passion is to read about the niches others have chosen as themes for their online businesses. You can access a list of success online businesses in a variety of areas or read in-depth case studies.

For more tips on how to discover your passion, keep reading here.

Popularity

Another important factor in the choice of a niche is popularity. Are there enough people who are interested in the niche? Is it a topic that people are searching for? You can use Google’s Keyword Search Tool to get an idea of how popular a niche is.

Profitability

While passion and popularity are important, your intention is to start and grow an online business. A business can only thrive if it is profitable. Profitability takes into account both the popularity of a niche and the present level of competition. You also have to consider the number, quality and commission levels of the products and services available to offer your visitors. Finally, you need to consider the potential for creating your own products.

Visit Hineni to brainstorm profitable niches.

Which niche should you choose for your online business? Choose one that you are passionate about, is popular and has good potential for profitability.


Online Business Course

Take a 6-week online business course. To determine whether the course if right for you, think about these below self prepared questions.

1.Do you prefer the reassurance and sure progress of hands-on instruction?
2.Do you appreciate the discipline (and sense of accomplishment) of scheduled weekly progress?
3.Do you enjoy working with people in a small group (people who become friends) and progressing with them?
4.Do you want your specific questions answered directly and completely?
5.Do you like the idea of graduating with a business and a clear roadmap ahead?
Have you ever been assigned a task without the proper instruction? It can be pretty frustrating. A step-by-step plan serves to dissipate the confusion and create direction and drive. Hineni Action Guide does just that. Hineni eLearning goes a step further. Not only do you get the roadmap but you get a mentor as well. An experienced online and subscription business owner will serve as your teacher and guide you through understanding fundamental concepts of online business to choosing a profitable theme that you are passionate about to creating web content to generating traffic to monetizing your site.

There are many reasons to take this course but the best reason is that is HM works. With Hineni eLearning you don’t graduate with a certificate, you graduate with a business. Take advantage of the introductory $200 rebate to start and build a thriving online venture based on something you know and love.




Marisol Diaz is an experienced workshop presenter,executive editor,IA and a business facilitator. She has been writing on legal research and Canada immigration law since 2006. contact her @ hinenisyndicator@gmail.com

What exactly is a Paid Membership Site?

What exactly is a Paid Membership Site?

It would probably be useful to define what a ‘Content based’ Subscription Website actually is. This is rather difficult to do however, since different people have slightly different ideas about what a Subscription Website is.

But in essence, a Subscription Website (also known as a ‘Subscription Site’ or ‘Member Site’) is a special kind of website which has all of its information ‘hidden’ from view within a Password Protected area.

In order to access the ‘private’ member’s area, people have to pay a monthly, quarterly or annually recurring ‘subscription’ fee to become a member of the site.

If you like, it’s rather like an Online Newsletter and Private Club, which only paying members can access.

A Subscription Based ‘Membership’ Site provides specific kinds of information on a particular Topic/Subject of interest to its members, and allows them to communicate with one another, share information, and generally have a great time in the company of like minded others.

Types of Subscription Websites.

Generally there are three main kinds of Content based Subscription website:

1.Online Newsletter/Ezine/ Newsletter Websites
Some are very much like an online Newsletter/Ezine. With this type of site, the owner produces a page or more of ‘Information’ every week or month, and sends an email to their subscribers to direct them to a page on their website where they can see the latest ‘issue’. (The subscriber can also usually access all ‘back issues’ from within the private site too.)

2. Magazine Websites
Other Subscription sites are structured to look more like the traditional ‘free to view’ Content based website, where all the information is contained within lots of different ‘sections’ on the site. New ‘articles’, and other information is added at regular intervals into the different ‘sections’, and all subscribers can view any of the content, anywhere in the site, once they’ve paid their subscription fee.

3 Application Websites:
The last main type of Subscription site is more of a ‘Downloadable Resource Library’, where the site owner provides their subscribers with access to Information, Resources or Digital ‘Tools’ they can download and use.(This is the type of Subscription Site model I have used for the Membersite Manager Website Hineni operates)So, you can see that there are actually a number of different types of Subscription Websites. But, whichever type of Subscription Site a site owner uses, the end result is much the same. Their customers pay a subscription fee to access their site’s content and resources, and must continue to pay to continue using the site. All three require registration and payment for full access.



Marisol Diaz is an experienced workshop presenter/facilitator. Executive editor,IA and a small business specialist. She has been also writing on Canada settlement, employment and immigration law since 2006. contact her @ hinenisyndicator@gmail.com

How to start your membership site

How to start your membership site

Starting a membership site offers a generous income resource for you. You can begin one from scratch or locate trustworthy companies that will take care of the whole thing for you. Either way, you can take your hobby, particular knowledge orvocation and turn it into a rewarding business.


Almost every sort of interest and niche has a place for a membership site, because it’s a natural growth of the internet, which benefits both consumer and site owner…

You – as the proprietor – profit a great deal by receiving a steady, predictable income from all those lucrative monthly subscriptions.

How to start your membership site you need to know:

1.what you need,
2.How to build and how to manage the site.
3. You will need to choose a theme or topic,
4. Decide on membership software and scripts,
5. Decide on which autoresponder you will use,
6. Decide on a membership model,
7. Decide what types of content you will use and what your source of content will be,

Decide if your membership going to be free or paid?
what kind of digital products? What if any audio and video products will you are using? Are you going to be using an affiliate program to help promote your site if so,
how will you manage your affiliate program? Will you become involved in Joint Ventures (JVs)?
Decide on what help desk and forum scripts you will be using.
Will you have a shopping cart on your membership site if so will it be on another server or on your server?
What resources will you make available to your membership?




About

Marisol Diaz, infocoach. She has set up a membership site that coached you personally, or you interacted with incredible leaders in the niche. To learn more about how you can start your membership site? Check out Membership Advising and coaching to learn more.