Top Subscription-based Models ideas & opportunities to twist
The subscription business model is a business model where a customer must pay a subscription price to have access to the product/service. The model was pioneered by magazines and newspapers, but is now used by many businesses and websites.
Here a couple of ideas
1. Luxury women's panties by curated subscription
Panty by Post is a Canadian venture that offers a selection of women's underwear by monthly subscription. Customers can order panties individually, or they can sign up for subscriptions lasting two, three, six or 12 months. A different panty is then sent every month, each wrapped in an attractive mailing package. It's a great example of subscription-based retail, offering curation alongside convenience. One to apply to a category you're passionate about.
Read more about Panty By Post »
Website: www.pantybypost.com
2. Books by gift subscription, hand-picked for the reader
The march of the subscription models continues! We've already seen a wide variety of products offered by subscription over the past year or so, however, Just the Right Book adds a slightly different twist by adding hand-picked customization. This is where smaller retailers have a chance to shine and to set themselves apart from the (online) behemoths.
Read more about Just the Right Book a yearly gift subscription service
Website: www.justtherightbook.com
4. UK-based Bonbon sells a wide variety of attractively packaged lip balms made using only natural ingredients such as shea butter and plant oils; where possible, it chooses organic and fair-trade ingredients. What's particularly interesting about the company, however, is that rather than sell its 3.5g lip balms individually online or through brick-and-mortar stores, it has chosen to offer them up by monthly subscription only.
Website: www.bonbonbalm.com/pages/club-bonbon
5.New York-based TOTA's subscription service is essentially a card-of-the-month program whereby subscribers get two copies of a one-time, handmade card sent to their door each month. Photos of each new letterpressed design are posted on TOTA's website on the first of the month along with a description of what inspired it; August's, for example, is based on an Asanoha pattern. The handmade cards are all standard sizes that can be used for any occasion with no extra postage required. Prices range from USD 13 for a trial subscription of one month to USD 140 for a 12-month subscription, amounting to 24 cards in all. Domestic shipping is included in the price of the subscription, but international orders cost an extra USD 2 per month.
Website: www.totapress.com
Le Dolci delivers sustainably baked goods once a week to busy Londeners.The bakery uses seasonal, organic, free-range and fair-trade ingredients whenever possible in the creation of its biscotti, scones, brownies, pies, Sicilian treats and more. Members of the club get a bundle of home-baked goodness delivered to their doorstep each Friday; it's a different assortment each week, but members can tell Le Dolci of any dislikes so as to avoid disappointments. Three subscription levels are available: Mini, with four to six servings each week for GBP 14 plus delivery; Mezza Luna, with seven to 10 servings for GBP 20 plus delivery; and Grande, with 11 to 15 servings for GBP 30 plus delivery.
Website: www.ledolci.co.uk
5.Motley Fool is a Subscriber-access-only companion sites where subscribers get access to the electronic versions of their newsletters as well as a small community related to the newsletter to which they are subscribed.
Website: http://www.fool.com/
About the Author:
Marisol Diaz is a free spirited entrepreneur and business owner committed to helping individuals discover personal and financial freedom through infopreneurship, online business, web-based business, information based and membership sites. If you would like to learn more about setting up a membership site, contact me and also visit:
http://www.hinenimedia.com/Labels: 101 Membership Website Business Opportunities, content-based sites, Subscriber-access-only companion sites, Subscription-based Models