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August 26, 2009

Free vs. Paid Information

Free vs. Paid Information


After the Web being in our consciousness for over a decade now we’ve fallen into several bad habits. The one I am going to talk about today is the habit of thinking that you can get any information you seek for free online and that that free info is correct, legit and reliable.

You most certainly can find valuable and trustworthy information online. But you will spend a vast amount of your time vetting out sources, visiting crummy sites and reading commentary by those who really don’t even know how to write succinctly enough to validate their writings, let alone give the impression that the information they provide is true and accurate.

Do not hesitate to pay for information. Whether they be special reports, white papers, site access or even newsletters. By paying for information from your trusted few it saves the time of having to seek out, find and read numerous Web sites filled with information that may not be accurate or reputable. Time is money after all.

Not everything that is free has true value….

I tend to side on the pay for information side of the street. By doing so I get quality knowledge when I need it from trusted sources who stake their reputation on the information they provide. You get what you pay for.

Putting their valuable intelligence to work for you! At your service,

Hineni Media

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January 29, 2009

Business Entrepreneurship: Infopreneurship

Infopreneuring, or info-marketing, is a business trend that's taking the world by storm. With so many people looking for a work-at-home business or Internet marketing opportunities, it's little wonder that infopreneuring has become such a hot topic

But unlike so many "get-rich-quick" schemes out there, or most Multi-level Marketing (MLM) programs, infopreneuring is a real, honest-to-goodness business model that doesn't take a lot of money or an advanced degree to start.

All you really need is brain power and motivation.
And a website to sell your products from doesn't hurt either.

Seriously though, anyone in the world with a computer and Internet connection can make a nice living as an infopreneur -- a lot of people already are -- but it's still a relatively new industry with plenty of room for growth.

So why should you become an infopreneur? Here are some of the benefits:

Low start-up costs


Easy to do


Generates passive revenue


Sells to a global market


Eliminates trading time for money


Builds financial security


Creates a lasting legacy


Allows you to do what you love
If you've already got an offline business, you can add infoproducts to your existing product or service line to:

Replace paper promotions


Supplement your income with multiple income streams


Sell your wares online


Build your brand awareness or expertise status

I offering course and seminars,because I'm a small business owner too, and my business, as you can see by this website, is to help other small business owners succeed. Also, I have published an in-depth step-by-step guide called The Infopreneur's Biz Guide that will walk you through the entire process of starting and running an infopreneuring business, running a digital enteprise including how to create and price products, where and how to market them and much, much more. To learn more or order your copy, email me at hinenisyndicator@gmail.com or register in this blog.

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The Art of Infopreneurship

At some point certain businesses evolve from directly selling a product or service to selling information about that product or service.

This strategy reinforces the old adage: Give a man a fish; you have fed him for today. Teach a man to fish; and you have fed him for a lifetime. (A lesser known variation of this adage states: Give a man a fish; you have fed him for today. Teach a man to fish; and you can sell him fishing equipment.)

Some of the best examples of this shift from sales of product/services to sales of information products are in the financial and real estate realms (as evidenced by the Donald Trumps, Robert G. Allens and Robert Kiyosakis of the world). These gurus discovered that they can make a bigger impact (and earn more revenue) teaching others about their success vs. actually working on day-to-day real estate deals, investing, etc. for themselves or their clients.

According to Wikipedia, an "infopreneur" is someone whose primary business is gathering and selling electronic information. Some infopreneurs are in it for the quick buck (repackaging existing content and trying to sell it using a myriad of spammy and gimmicky schemes), but the legitimate infopreneurs are experts in their fields who create value by packaging and publishing their original content. In essence, they transform from "practitioner" to "teacher" to "author/publisher."

How is this relevant to your business and Provider Marketing? Packaging and sharing your expertise may develop into a significant revenue stream over time. Just ask Martha Stewart, Rachael Ray, Caesar Milan, or Seth Godin.

At some point certain businesses evolve from directly selling a product or service to selling information about that product or service.

This strategy reinforces the old adage: Give a man a fish; you have fed him for today. Teach a man to fish; and you have fed him for a lifetime. (A lesser known variation of this adage states: Give a man a fish; you have fed him for today. Teach a man to fish; and you can sell him fishing equipment.)

Some of the best examples of this shift from sales of product/services to sales of information products are in the financial and real estate realms (as evidenced by the Donald Trumps, Robert G. Allens and Robert Kiyosakis of the world). These gurus discovered that they can make a bigger impact (and earn more revenue) teaching others about their success vs. actually working on day-to-day real estate deals, investing, etc. for themselves or their clients.

According to Wikipedia, an "infopreneur" is someone whose primary business is gathering and selling electronic information. Some infopreneurs are in it for the quick buck (repackaging existing content and trying to sell it using a myriad of spammy and gimmicky schemes), but the legitimate infopreneurs are experts in their fields who create value by packaging and publishing their original content. In essence, they transform from "practitioner" to "teacher" to "author/publisher."

How is this relevant to your business and Provider Marketing? Packaging and sharing your expertise may develop into a significant revenue stream over time. Just ask Martha Stewart, Rachael Ray, Caesar Milan, or Seth Godin.

Original by Randy Nargi
A fantastic marketing expert and advertising guru

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December 25, 2008

Entrepreneurs, Intrapreneurs and Infopreneurs

Entrepreneurship is a highly contributing factor towards creating jobs and helping economic growth (Bolton 2001,P32). Many define entrepreneurs as risk taking innovators who get deep into the cutting edge of the most exiting new business sector where they are conceived as creative, hardworking ambitious and farsighted. Others like Amar Bhide disagree. In his book Amar (Bhidé, 1999) believes that this notion seriously misleads government policies as small companies do not come into business because of their founders have new ideas but because the entrepreneurs simply take existing practices which are low profit sectors and simply adapt them to changing market and conditions. Whatever the view entrepreneurs are highly innovated people who will see an opportunity then bring together any land, labour and capital needed in order to exploit it and their objective is to make a profit for them selves.
There are many different views on how entrepreneurial skills are developed. Adolf.M.Hanich stated in a speech ”entrepreneurs are born entrepreneurs” (Hanich,2003). Others like Kirzner argue, “entrepreneurial vision evolves as soon as a person realises that he possesses an item of knowledge and as he starts to

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