Infopreneurship" in General

The exciting term, infopreneur, is becoming a hit among today’s entrepreneurs who want to capitilise on the sea of opportunities available on the internet. An infopreneur, apparently combined from the two words “information” and “entrepreneur”, refers to an entrepreneur who makes money by selling/sharing information on the web.

Infopreneurs fall into two categories. One is where infopreneurs sell information which are created on their own. The other kind is whereby infopreneurs piggyback off information from certain sources, modify as their own and sell them. The selling part might not exactly refer to selling information to readers directly all the time. Instead, sometimes information will be made free to be read by anyone. In this case, revenues are earned through advertistments which are relevant to the information. Infopreneurship serves as an important purpose to the public especially when people are looking for information on a specific topic. Then again, the reliability of the source has to be checked for.

The selling part comes in when an infopreneur offers information products in a variety of formats including books, e-books, special reports, audio formats, videos, workbooks, booklets, and virtually any method in which one can deliver information. This method is practised by entrepreneurs cum infopreneurs and successful results are obtained.

The reason for successful infopreneurship, be it selling information or sharing information for free, is that it is a great way to market an individual’s ideas, products or services. Information sharing is like presenting a business card. It opens up doors to new business opportunities. With more media exposure, it can easily increase popularity to one’s business. An article published on an article submission site, gets republished several times to various websites which increases visitor traffic in the twinkle of an eye. Most infopreneurs have their own website which is a centre for their business. By publishing information on the net, they leave a link behind for interested readers to follow through and land up on the infopreneurs’ sites. For an example, an infopreneur may have written on a specific topic such as “the best ingredients to use in cooking a Bombay styled mutton biryani”. An interested reader who finds the information useful would then click on the link left by the author to visit his website where there would be more related information on that particular topic.

Gone were the days where there existed an industry era peacefully before technology started exploding into the scene in exponential forms. Today we are living right in the heart of the information era and what more relevance could it be other than infopreneurship. Information is the underlying vitality in today’s success to both an individual and a company. So if you feel the need to share loads of information, be it for profitable or non-profitable reasons, dive right into the limitless stream of information superhighway aka internet today.

posted by Cherry Mummy in
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Move to license Facebook platform favours your small biz

Social networks and online communities are ideal marketing places for SMBs that have limited budgets. For instance, a lot of Canada-based artisans and artists as well as tech professionals and consultants are marketing their creations and services in Facebook.

Small Business Owners(SMBs) can now cheaply market goods and services to customers in various parts of the world where Facebook might not be the dominant social networking site, as Facebook is hugely popular in the United Kingdom and Canada, but MySpace still rules in the U.S., while GoogleSocial is the hot social network in Latin America, and Hi5 is Asia's online hub of choice.

Most small and medium scale enterprises have latched onto the so-called viral effect social media to spread the word about their products and services, he said.

Unlike other static marketing tools such as traditional media or even e-mail, online social networks allow advertisers to create a "community" around their online presence, interact with consumers and find out more information about their target market


Use these simple online social networking strategies to improve business:

Monitor the industry
There are various online sites and tools that enable marketers to gauge consumer temperament. For instance, Joel often visits Technorati a blog site that bills itself as the "recognized authority on what's happening on the World Live Web, right now."

Find out what people are saying about you
Do a search on yourself, Google your own company, product or service to learn who's talking about you and what are they saying. This knowledge can help determine future marketing campaigns.

Add you own voice to the discussion
One of the best ways to get noticed in your industry is to let people know what you have to say. Joel suggests, joining an industry forum, blogging or commenting on a blog. He goes to del.icio.us a social book marking site to find out what topics people are reading about.

Use apps to generate interest
Take advantage of simple but engaging applications such as videos that enable customers to view your product and see how they work. Use entertaining or useful widgets such as weather, news and celebrity gossip feeds or games to advertise your product. The idea is to be viral -something that people with tell and encourage their friends to try out.

Find out more about your customers
Traditional Web marketing can provide you with customer address, but social networks can provide you a window to your customers' tastes, interest, demographic information and other vital data. This is indispensable fodder for targeted marketing.

Update your clients
Provide customers with regular updates about new products, services or promotions. The idea is to develop a relationship, to show customers you care about them and their needs.

by Itbusiness